First Day Essay Prompt:


In the next 50 minutes, please respond in writing to the following prompt.  Use as many specific details or examples as possible, and be sure to take some time for planning and proofreading.


Describe the earliest memories you have of speaking, reading, or writing, and discuss the significance of those early events.



 
 

Essay One Prompt:

US flag pic
•examining cultural narratives•

Historically, cultures have been shaped and maintained by large, pervasive myths or narratives that represent the perceived dominant values and belief systems of its people.  For instance, the contemporary concept of "family" in the United States—as a tightly defined unit of husband, wife, and children—carries with it broader-reaching assumptions about morality, educaion, citizenship, economic qualification, and so on.  This particular myth finds its forms in such varied places as television programs (think of TLC’s A Wedding Story or 7th Heaven), visual arts (the nostalgic imagery of any Norman Rockwell painting) and governmental policies and legislation (the currently enrolled welfare bill under debate argues for the nuclear family as a fundamental unit of stability for welfare recipients).  And this is just one of several grand myths that help shape the American cultural consciousness of today.  A brief list of others might include such narratives as: public vs. private spheres, national identity, religion, heroism, globalization, and technological progress.

This essay asks you to focus on one major cultural narrative.  You will not only define the narrative and describe what basic shape it takes, but also point out its various specific instances and analyze how these individual texts function to support the narrative.  Keep in mind also that this class examines visual texts and textuality—your examples should reflect this theme.  Feel free to pull evidence from your textbook if necessary.

dollar sign pic

Due Date:

Wednesday, July 3, at the beginning of class; bring enough copies to distribute to me and the members of your reader response group (probably around 5 copies).

Format:

  • MLA documentation style (parenthetical citations, along with a "Works Cited" list)
  • 4-5 pages, double-spaced
  • 1-inch margins
  • 12 pt., legible font (Times, Courier, and the like)
happy family pic

Essay Two Prompt:

•comparative ad analysis•

In my humble opinion, the world of advertising is a fascinating site for rhetorical analysis—as crass as many commercials and advertisements are, they are also extremely versatile, occasionally sophisticated, and usually effective.  That’s why for this essay, we’ll be conducting a comparative rhetorical analysis of two separate ads: either two advertising essentially the same product (for example, pairing a Target and K-Mart commercial in order to see how each attempts to convey a particular image of its company) or two ads by the same company from different media (for instance, analyzing the similarities and differences between a Budweiser commercial and a Budweiser print ad).   

In order to develop your skills as critical readers of advertisements, it’s important to think beyond the notion of bottom-line profit as their only goal.  In developing your analysis, you may want to consider such questions as:
  • What are the various goals of each ad? What’s being sold—the product itself or an image or belief system that the advertisers want associated with the product?
  • What are the formal elements of the ads?  How do text and graphics work together in each ad? Are there corporate logos, slogans, or jingles incorporated into them?  How do the elements of the particular medium affect your reception?
  • What persuasive strategies are used in the ads? Humor? Celebrity testimony?  Think back to the basic appeals we’ve touched on in class (logos, ethos, pathos)—do the ads attempt to manipulate the audience based upon their emotions, their sense of reason, or the company’s reputation (or, more likely, some combination of these)?
board meeting cartoon


Due Date:

Thursday, Octeober 31, at the beginning of class; bring enough copies to distribute to me and the members of your reader response group (probably around 5 copies).

Format:
  • MLA documentation style (parenthetical citations, along with a "Works Cited" list)
  • 4-5 pages, double-spaced
  • 1-inch margins
  • 12 pt., legible font (Times, Courier, and the like)



3d glasses pic