Select Bibliography on Consumer Culture

 

The bibliographic outpouring on consumer culture and consumerism, while of recent origin, is already vast and without much shape, alas.  The following books represent a select listing, shaped in large measure by my reading and research interests and focused mostly but not entirely by scholarship on American culture and business and including advertising and women’s history.  I continue to add entries, particularly on international topics.  Suggested additions (specific titles and sections) are encouraged!

 

Odds ‘n Ends

 

Search engines to find book reviews on recently published books:

http://www.h-net.org/reviews/showlist.cgi?sort=author&lists=h-business

http://eh.net/bookreviews/

Journal of Consumer Culture.  This is now available in the OSUL electronic journals.

 

Advertising Educational Foundation:  http://www.aef.com/index.html with the journal,  Advertising & Society Review, which is available in the OSUL electronic journals.

 

 

Here is an interesting UK bibliography (about 1,500 entries):

http://homepages.gold.ac.uk/slater/consumer/biblioa.htm

 

http://memory.loc.gov/ammem/coolhtml/coolhome.html  Prosperity and Thrift: The Coolidge Era and the Consumer Economy, 1921-1929 assembles a wide array of Library of Congress source materials from the 1920s that document the widespread prosperity of the Coolidge years, the nation's transition to a mass consumer economy, and the role of government in this transition.

 

http://odyssey.lib.duke.edu/hartman/  John W. Hartman Center for Sales, Advertising, and Marketing History, Duke University

 


Classics

 

Edward Bellamy, Looking Backward, 2000-1887 (1887).

Max Weber, The Protestant Ethic and the Spirit of Capitalism (1904-05; translated into English in 1930 by Talcott Parsons).

David Riesman, et al., The Lonely Crowd (1950).

David M. Potter, People of Plenty:  Economic Abundance and the American Character  (1954).

John Kenneth Galbraith, The Affluent Society (1958).

Daniel Bell, The End of Ideology (1960).

_________, The Cultural Contradictions of Capitalism (1976).

Christopher Lasch, The Culture of Narcissism:  American Life in an Age of Diminishing Expectations (1979).

Richard Wightman Fox, and T. J. Jackson Lears, eds., The Culture of Consumption:  Critical Essays in American History, 1880-1980 (1983).

Warren I. Susman, Culture as History:  The Transformation of American Society in the Twentieth Century (1984).

 

 

General and Edited Collections

 

Regina Lee Blaszczyk, American Consumer Society, 1865-2005:  From Hearth to HDTV (2009) (See especially the “Bibliographical Essay.”)

Peter N. Stearns, Consumerism in World History:  The Global Transformation of Desire (2001).

John Brewer and Roy Porter, eds, Consumption and the World of Goods (1993).

Reinhold Wagnleitner and Elaine Tyler May, eds., “Here, There and Everywhere”:  The Foreign Policy of American Popular Culture (2000).

________________________, The Power of Culture:  Critical Essays in American History (1993). 

Victoria De Grazia and Ellen Furlough, The Sex of Things: Gender and Consumption in Historical Perspective (1996).

John McDonough and Karen Egolf, The Advertising Age Encyclopedia of Advertising (2003).

Ellen Furlough and Carl Strikwerda (eds), Consumers Against Capitalism?  Consumer Cooperation in Europe, North America, and Japan, 1840-1990 (1999).
 

 

European

 

Review Essay, “The Renaissance and the Birth of Consumer Society,” Renaissance Quarterly 51(1998): 193-203.

Carole Shammas, The Pre-Industrial Consumer in England and America (1990). 

Neil McKendrick, John Brewer, and J. H. Plumb, The Birth of a Consumer Society:  The Commercialization of Eighteenth-Century England (1982). 

Colin Campbell, The Romantic Ethic and the Spirit of Modern Consumerism (1989). 

John Benson, The Rise of Consumer Society in Britain, 1880-1980 (1994).

N. Reich and G. Woodroffe (eds), European Consumer Policy after Maastricht (1994).
Victoria De Grazia, The Culture of Consent : Mass Organisation of Leisure in Fascist Italy (2002).

Matthew Hilton, Consumerism in Twentieth-Century Britain:  The Search for a Historical Movement (2003).

Shelley Baranowski, Strength Through Joy:  Consumerism and Mass Tourism in the Third Reich (2004).

Anne Clendinning, Demons of Domesticity:  Women and the English Gas Industry, 1889-1939 (2004).

Consumer Policy in Oecd Countries (various years).

Klaus G. Grunert and John Thogersen (eds), Consumers, Policy and the Environment:   A Tribute to Folke Ölander (2005).

Woodruff Smith, Consumption and the Making of Respectability, 1600-1800 (2002).

Sarah Howard, “The Advertising Industry and Alcohol in Interwar France,” The Historical Journal, 51, 2 (2008), 421–455.

 

Asian

 

Timothy Brook, The Confusions of Pleasure: Commerce and Culture in Ming China (1999)

Craig Clunas, Superfluous Things: Material Culture and Social Status in Early Modern China  (2004)

Sherman Cochran, Chinese Medicine Men : Consumer Culture in China and Southeast Asia (2006)

______________, Inventing Nanjing Road: Commercial Culture in Shanghai, 1900-1945 (2000)

 

Deborah S. Davis (ed), The Consumer Revolution in Urban China (1999)

John McCreery, Japanese Consumer Behavior: From Worker Bees to Wary Shoppers (1999)

Simon Partner, Assembled in Japan: Electrical Goods and the Making of the Japanese Consumer (1999).

Karl Gerth, China Made: Consumer Culture and the Creation of the Nation (2003).

 

 

18th Century Anglo/American

 

Carole Shammas, The Pre-industrial Consumer in England and America (1990).

John E. Crowley, The Invention of Comfort: Sensibilities and Design in Early Modern Britain and Early America (2000).
Cary Carson, et al., eds.  Of Consuming Interests:  The Style of Life in the Eighteenth Century (1994). 

Jean‑Christophe Agnew, Worlds Apart:  The Market and the Theatre in Anglo-American Thought, 1550-1750 (1986).

T.H. Breen, The Marketplace of Revolution: How Consumer Politics Shaped American Independence (2004).

 

 

19th Century U.S.

 

Wendy A. Woloson, Refined Tastes: Sugar, Confectionery, and Consumers in Nineteenth-century America (2002).
 Lori Merish, Sentimental Materialism: Gender, Commodity Culture, and Nineteenth-century American Literature (2000). 
Stuart M. Blumin, The Emergence of the Middle Class: The Experience of the City, 1760-1900 (1989). 
Charles Sellers, The Market Revolution, 1815-1840 
 Melvyn Stokes and Stephen Conway, eds., The Market Revolution in America:  Social, Political, and Religious Expressions, 1800-1880 (1996).
  

 

19th and Early 20th Century U.S.

 

Glenn Porter and Harold Livesay, Merchants and Manufacturers:  Studies in the Changing Structure of 19th Century Marketing (1971)

Simon J. Bronner, ed, Consuming Visions:  Accumulation and Display of Goods in America, 1880-1920 (1989).

Daniel M. Fox, The Discovery of Abundance:  Simon N. Patten and the Transformation of Social Theory (1967).

Lawrence Birken, Consuming Desire:  Sexual Science and the Emergence of a Culture of Abundance, 1871-1914 (1988).

Susan Porter Benson, Counter Cultures:  Saleswomen, Managers, and Customers in American Department Stores, 1890-1940 (1986).

Boris Emmet and John E. Jeuck, Catalogues and Counters:  A History of Sears, Roebuck and Company (1950).

John F. Kasson, Amusing the Million :  Coney Island at the Turn of the Century (1978).

Richard Butsch, For Fun and Profit:  The Transformation of Leisure into Consumption (1990).

Susan Curtis, Consuming Faith:  The Social Gospel and Modern American Culture (1992).

Michael Denning, Mechanic Accents:  Dime Novels and Working-Class Culture in America (1987).

Ian Gordon, Comic Strips and Consumer Culture, 1890-1945 (1998).

Daniel Horowitz, The Morality of Spending:  Attitudes Toward the Consumer Society in America, 1875-1940 (1985)

Margaret Mary Finnegan, Selling Suffrage:  Consumer Culture and Votes for Women (1999).

Daniel Thomas Cook, The Commodification of Childhood:  The Children’s Clothing Industry and the Rise of the Child Consumer (2004).

Regina Lee Blaszczyk, Imagining Consumers: Design and Innovation from Wedgwood to Corning (2000).

Warren Belasco and Philip Scranton (eds), Food Nations: Selling Taste in Consumer Societies (2000).

Marlis Schweitzer, When Broadway Was the Runway:  Theater, Fashion, and American Culture (2009).

 

Advertising U.S.

 

Pamela Walker Laird, Advertising Progress:  American Business and the Rise of Consumer Marketing (1998).

Ellen Gruber Garvey, The Adman in the Parlor:  Magazines and the Gendering of Consumer Culture, 1880s to 1910s (1996).

Stuart Ewen, Captains of Consciousness:  Advertising and the Social Roots of the Consumer Culture (1976).

Stephen Fox, Mirror Makers:  A History of American Advertising and Its Creators (1984).

Jackson Lears, Fables of Abundance:  A Cultural History of Advertising in America (1994).

Michael Schudson, Advertising, The Uneasy Persuasion:  Its Dubious Impact on American Society (1984).

Roland Marchand, Advertising the American Dream:  Making Way for Modernity, 1920-1940 (1985).

Elspeth H. Brown, The Corporate Eye:  Photography and the Rationalization of American Commercial Culture, 1884-1929 (2005).

Lisa Jacobson, Raising Consumers:  Children and the American Mass market in the Early Twentieth Century (2004).

 

 

20th Century—to 1945 U.S.  (predominantly pre-WW II)

 

Kathleen G. Donohue, Freedom from Want:  American Liberalism and the Idea of the Consumer (2003).

Sarah E. Igo, The Averaged American:  Surveys, Citizens, and the Making of a Mass Public (2007)

John Burnham, Bad Habits: Drinking, Smoking, Taking Drugs, Gambling, Sexual Misbehavior, and Swearing in American History (1994).

Janice Williams Rutherford, Selling Mrs. Consumer:  Christine Frederick and the Rise of Household Efficiency (2003).

Gwen Kay, Dying to Be Beautiful:  The Fight for Safe Cosmetics (2005).

Martha E. Olney, Buy Now, Pay Later:  Advertising, Credit, and Consumer Durables in the 1920s (1991).

Lendol Calder, Financing the American Dream:  A Cultural History of Consumer Credit (1999).

Andrew R. Heinz, Adapting to Abundance:  Jewish Immigrants, Mass Consumption, and the Search for American Identity (1990).

Roy Rosenzweig, “Eight Hours for What We Will”:  Workers and Leisure in an Industrial City, 1870-1920 (1983).

Susan J. Matt, Keeping up with the Joneses:  Envy in American Consumer Society, 1890-1930 (2003).

Marina Moskowitz, Standard of Living:  The Measure of the Middle Class in Modern America (2004).

Liette Gidlow, The Big Vote:  Gender, Consumer Culture, and the Politics of Exclusion (2004).

Joseph G. Knapp, The Advance of American Cooperative Enterprise:  1920-1945 (1973).

Janice William Rutherford, Selling Mrs. Consumer:  Christine Frederick & the Rise of Household Efficiency (2003).

Kelly Schrum, Some Wore Bobby Sox:  The Emergence of Teen Girl Culture, 1920-1945 (2004).

Thomas Heinrich and Bob Bathelor, Kotex, Kleenex, Huggies:  Kimberly-Clark and the Consumer Revolution in American Business (2005). 

Thomas C. Blaisdell, Jr., “The Consumers’ Place in the Organization of the New Deal,” Journal of the American Statistical Association Vol. 30, No. 189, Supplement: Proceedings of the American Statistical Association (Mar., 1935), pp. 185-190.

Lizabeth Cohen, Making a New Deal:  Industrial Workers in Chicago, 1919-1939 (1990).

Landon R. Y. Storrs, Civilizing Capitalism:  The National Consumers’ League, Women’s Activism, and Labor Standards in the New Deal Era (2000).

Kathy M. Newman, Radio Active:  Advertising and Consumer Activism, 1935-1947 (2004).

William Leach, Land of Desire (1993).

Jennifer Scanlon, Inarticulate Longings:  The Ladies Home Journal, Gender, and the Promises of Consumer Culture (1995).

James C. Worthy, Shaping an American Institution:  Robert E. Wood and Sears, Roebuck (1984).

Hillel Schwartz, Never Satisfied:  A Cultural History of Diets, Fantasies, and Fat (1986).

Thomas S. Dicke, Franchising in America:  The Development of a Business Method, 1840-1980 (1992).

Susan Strasser, Satisfaction Guaranteed:  The Making of the American Mass Market (1991).

Richard Tedlow, New and Improved:  The Story of Mass Marketing in America (1996).

Gary S. Cross, An All-Consuming Century:  Why Commercialism Won in Modern America (2000).

___________, Kid’s Stuff:  Toys and the Changing World of American Childhood (1999 reprint).

John Horne, Sport In Consumer Culture (2005).

Patricia Campbell Warner, When the Girls Came Out to Play:  The Birth of American Sportswear (2006).

Mandell, Lewis.  The Credit Card Industry:  A History.  (Boston:  1990).

Klein, Lloyd.  It's In the Cards:  Consumer Credit and the American Experience.  (Westport: 1999).

Susan Porter Benson, Household Accounts: Working Class Family Economies in the Interwar United States (2007)

 

 

20th century—post-1945 U.S.

 

James L. Baughman, The Republic of Mass Culture:  Journalism, Filmmaking and Broadcasting in America Since 1941 (2nd ed., 1997).

_______________, Same Time, Same Station: Creating American Television, 1948-61(2007)

Lizbeth Cohen,  A Consumers’ Republic:  The Politics of Mass Consumption in Postwar America (2003).

David Steigerwald, Culture's Vanities: The Paradox of Cultural Diversity in a Globalized World (2004).

Daniel Horowitz, Anxieties of Affluence:  Critiques of American Consumer Culture, 1939-1979 (2004).

Roy V. Scott with Sandra S. Vance, WAL-MART:  A History of Sam Walton’s Retail Phenomenon (1994, 1997).

Jon Savage, Teenage:  The Creation of Youth Culture (2007)(music journalist)

Christopher Endy, Cold War Holidays:  American Tourism in France (2004).

Susannah Handley, Nylon: The Story of a Fashion Revolution (1999).

Brink Lindsey, The Age of Abundance:  How Prosperity Transformed America’s Politics and Culture (2007).

Cynthia Lee Henthorn, From Submarines to Suburbs:  Selling a Better America, 1939-1959 (2006).

Dana Thomas, Deluxe: How Luxury Lost Its Luster (2007).

 

 

 

 

African American Consumerism

 

Stephanie Capparell, The Real Pepsi Challenge:  The Inspirational Story of Breaking the Color Barrier in American Business (2007).

Robert E. Weems, Desegregating the Dollar:  African American Consumerism in the Twentieth Century (1998).

 

Government Consumer Policy (antitrust)

 

Thomas C. Blaisdell, Jr., The FTC:  An Experiment in the Control of Business (1932).

Hans B. Thorelli, The Federal Antitrust Policy (1955).

Richard Hofstader, “What Happened to the Antitrust Movement,” in Earl F. Cheit (ed), The Business Establishment (1964).

Ellis W. Hawley, The New Deal and the Problem of Monopoly (1966), especially Parts III and IV.

Joseph C. Palamountain, Jr., The Politics of Distribution (1968).

Richard Posner, Antitrust Law:  An Economic Perspective (1976).

Alan Stone, Economic Regulation and the Public Interest:  The FTC in Theory and Practice (1977).

Robert Bork, The Antitrust Paradox (1978).